American Made Cooler Manufacturer Brute Outdoors Rebrands as Bison...

Brute Outdoors, a leading American-made ice chest manufacturer based in Fort Worth, Texas, is pleased to announce its official rebranding to Bison Coolers. Targeting hunting, fishing, camping, boating and other outdoor activity enthusiasts, Bison Coolers has manufactured professional-grade ice chests since 2011.

Brute Outdoors, which has served avid outdoorsmen with top-rated, made-in-USA coolers since 2011, is excited to announce its official rebranding to Bison Coolers. While the name is changing, the company will stick to its proud American-manufacturing roots.

Bison Coolers offers roto-molded ice chests ranging in sizes from 25 Quarts to 150 Quarts. Bison Coolers separates itself from the competition by offering custom-lid graphics; a built-in ruler; dual drain plugs; true-to-size capacity; and several inches of insulation that keep ice melt free for days.

The Bison Coolers SoftPak is a soft-sided cooler with 12-pack capacity, which features a 1000-denier shell that is tear resistant to 375 pounds; a leak-proof body; molle webbing for adding accessories; and nearly an inch of insulation that keeps ice for 24 hours in 120 degree heat.

"By offering more features, an affordable price point and American-made quality, we are excited to continue to offer the best cooler on the market. We will continue our focus on growth opportunities and expanding our dealer network here in America," says Jeremy Denson, Bison Coolers Founder and Co-Owner.

The full line of outdoor coolers and accessories are available at

For more information on Bison Coolers, and for sales inquiries and dealer opportunities, please reference the following contact info:
Jeremy Denson, Founder and Co-Owner
Bison Coolers

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