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Press Release Feb 11, 2015
American Made Cooler Manufacturer Brute Outdoors Rebrands as Bison...

Brute Outdoors, a leading American-made ice chest manufacturer based in Fort Worth, Texas, is pleased to announce its official rebranding to Bison Coolers. Targeting hunting, fishing, camping, boating and other outdoor activity enthusiasts, Bison Coolers has manufactured professional-grade ice chests since 2011.